Do You Have a Leasing Plan? | Mark Minute

Do you have a real leasing plan for your shopping center? Many owners mistakenly believe a leasing plan is just about putting up a sign and waiting for tenants with good credit to call. However, a strategic leasing plan is about much more:

1. Curating the Right Tenant Mix: Finding tenants that complement each other, like adding a cafe next to tenants who frequently host client meetings, to boost engagement and revenue.

2. Leveraging Data: Use Google search trends to identify what local consumers are looking for and target those businesses. Also, look at cell phone data to see where people are coming from and what businesses are thriving in other markets.

3. Increase Traffic and Value: By catering to the specific needs and demands of your community, you can significantly increase traffic, tenant satisfaction, and the overall value of your shopping center.