One Word That Decreases Your Property Value | Mark Minute

In this video, Mark reveals a common mistake property owners make when negotiating rental rates or pricing: using the word “asking.”

When you say “asking rent” or “asking price,” you immediately put potential tenants or buyers into a negotiation mindset. This simple word can undermine all the research and comparables you’ve done to set a fair price. Instead, confidently state your rent or price without any hesitation.

Key points:
 • Avoid saying “asking” to prevent unnecessary negotiations.
 • Be firm and confident with your pricing based on comparables.
 • This approach maximizes your property’s value and prevents lowball offers.