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In Q3 2024, Wisconsin's economy maintained moderate growth, with unemployment rates remaining below the national average at 3.1% with continued strength in the manufacturing and logistics sectors.

As Milwaukee enters the end of 2024, the city's commercial real estate market reflects a period of both resilience and transformation. With 17 properties delivered year to date totaling 200,000 sf. The real estate sector remains a focal point for investors, developers, and businesses seeking stability and
growth in the Midwest.

New developments and adaptive reuse projects in neighborhoods like the Third Ward, Walker's Point, and along the Milwaukee River reflect the ongoing urban revitalization efforts that are reshaping the city's landscape. With 16 construction projects throughout the market with over 530,500 sf.

Going into the final quarter of 2024, stakeholders in the Milwaukee market should remain focused on sustainability initiatives, adaptive reuse opportunities, and the continued evolution of office and retail spaces to navigate the city's changing real estate dynamics.

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  • During Q3 2024 the Wisconsin south east retail market experienced 291,000 sf of leasing activity in 53 transactions. One hundred seven properties totaling over 1.1 msf sold during Q3 2024 just shy of $138 million.
  • Over the past twelve months, asking rents have increased a total of 0.6%, up from $16.26. Since the beginning of Q3 2014, the metro as a whole has recorded an annual average increase of 0.8%. Effective rents, which exclude the value of concessions offered to prospective tenants, also rose by 0.1% during August. 


  Rent in the Milwaukee Metro was up 0.1% from July

 


  Milwaukee Metro rent is expected to finish 2024 at $16.47

 

Q3 Leased Space Tenant Categories
Q3 2024 Category Graph
Q3 Leased Space Tenant Geographics
Q3 2024 Location Graph

Milwaukee Q3 2024 Asking Rent

$16.36/SF/YR/NNN

Milwaukee Q3 2024 Vacancy

13.2%


 

Q3 Monthly Leasing Activity in the Milwaukee Metro

July 2024:
Largest lease: 12,781 SF to Planet Fitness at N Port Washington Rd
Notable Tenants: Chipotle, Sola Salons, Mountain Mike's

August 2024:
Peak leases for retail in high-traffic areas, including Dunkin' Donuts and Wingstop
Key spaces: Leased over 10,000 SF in Bluemound Rd and Calhoun Rd

September 2024:
Unique leases: Swing Anytime and Redacted Escape Rooms as examples of experiential retail.